How long does SEO take to show results?
Expect meaningful movement in three to six months, and longer in competitive categories. Technical fixes can improve things within weeks, but earning rankings for valuable search terms is a compounding process. Anyone promising first-page results in a fortnight is either targeting terms nobody searches for, or is not being straight with you.
Should I invest in SEO or paid ads?
They solve different problems. Paid ads buy visibility immediately and stop the moment you stop paying. SEO takes months to build but keeps working without per-click cost. Most businesses do best running ads for immediate leads while SEO matures underneath, then rebalancing once organic traffic carries its weight.
What reporting will I receive?
Regular reporting covering traffic, keyword visibility, campaign performance and, most importantly, conversions such as enquiries and calls. We report on what generated business, not just impressions.
Do you write the content, or do we?
Either. We can write it, work from your drafts, or edit what you already have. Content written by people who know the business often performs well, so we are happy to shape your material rather than replace it.
What budget do I need for paid advertising?
It depends on your industry, competition and the value of a customer. Rather than quoting a generic figure, we look at what a lead is worth to you and what your competitors are paying, then recommend a starting budget and scale it based on results.